The Problem


The financial health of Canadians is deteriorating.

Statistics show that Canadian high school students are inadequately prepared to face the financial burdens of the real world. There has never been a point in history where the capital markets have been as accessible to such a substantial number of people as they are now. As a result, the development of a strong financial literacy base at the core of every young Canadian student is more crucial than ever before.



Spending more, Saving less


Between 1990 and 2010, personal savings rates for
Canadians declined from 13% to just over 4%

(Source: The Future of Financial Education, Financial
Consumer Agency of Canada, 2011)


Over the same time period, the debt-to-income
ratio rose from 91% to 148%.

(Source: The Future of Financial Education, Financial
Consumer Agency of Canada, 2011)


Lack of Financial Planning



Forty-nine percent of all Canadian adults say they do not have a budget at all.



This proportion climbs to 57% for Canadians between the ages of 18 and 29.



Fifty percent of high school graduates already carry debt.


Unprepared Youth



Ninety-four percent of Canadians between the ages of 16 and 24 say being good with money is an important life skill.



However, only 36% believe in their ability to develop a budget.



Fifty-five percent of Canadian youth worry about money.


Our Solution


We use existing resources and institutions in place to empower Canadian youth through financial education. By integrating workshop-based teaching into existing curricula, university-level mentors provide Canadian high school students with a multi-faceted education in financial literacy. This not only gives them the confidence to make smart financial decisions and start them down the path toward economic success, but also enables them to improve the financial health of communities across the globe.



We partner with high schools as we adapt our financial education program to fit best the needs of the schools and individual students. Through hour long weekly sessions in small groups, taught by knowledgeable, engaging, university level mentors, we help bridge the financial literacy gap by fostering a community of shared intellectual resources.



We have adopted one of the most effective high school financial literacy curricula created, originally developed by Moneythink in 2009. Their curriculum has been adapted by PennyDrops to follow the Canadian Financial system, as well as to fit the needs of individual schools and students.



With our target mentor-to-student ratio of 5:1, we train a large group of passionate university level students who demonstrate both responsibility for their work and dedication to our mission. All mentors go through extensive training to ensure that they are equipped with the tools, skills and knowledge they need to effectively and engagingly deliver the curriculum.


How does the program work?

PennyDrops sets up chapters at universities across the country, trains the chapter founders in all aspects of the PennyDrops program, and provides them with all the resources they need. The university chapters then send university-level mentors into local high schools to deliver our customized financial literacy program to students. All mentors go through extensive training to ensure that they are equipped with the tools, skills and knowledge they need to effectively deliver the curriculum in an engaging manner.

What does the curriculum consist of?

The curriculum focuses on the very financial concepts that we, and many of our peers, wished we had learned in high school. Core concepts of the PennyDrops Program include: mindful spending, goal setting, the banking system, credit, time-value of money, and investing. Based on the feedback we receive from teachers, students and mentors, we continually update the curriculum in order to maximize its effectiveness and relevance.

Mindful spending

Goal setting

Banking system


Time-value of money


Our Reach


High School Students Reached



University Mentors






PennyDrops chapters


Our Impact


Because of the PennyDrops program


96% of students reported an increase in their financial knowledge

82% of students stated an increased awareness in the dangers of credit card debt

54% more students now maintain a budget

67% of students are now actively planning for their financial future

73% of students feel more prepared to face post-secondary financial challenges

69% of students feel more prepared for the job market

75% of mentors feel more comfortable with their own financial knowledge

Student quotes

I liked that the things we were taught were actually useful.


Lower Canada College
I really enjoyed interacting with the group and listening to other people's experiences with money.


Miss Edgar’s and Miss Cramp’s School
I really enjoyed learning about how to make smart choices with money and being better prepared for the future.

Student from Miss Edgar’s and Miss Cramp’s School
The examples were relatable and the program made the concepts easy to grasp. The instructors were also very friendly!


Westmount High School

Teacher quote

The PennyDrops program has been a huge success! The students are really enjoying covering the material and learning valuable life skills. They always look forward to meeting [their mentors] and are disappointed it will wrap up in December.

Ms. Flowers

Miss Edgar’s and Miss Cramp’s School

Mentor quote

I enjoyed working with the kids and just having a good time with them. They really saw the value in learning financial literacy.

Thurstyn Parhar

McGill University
As a mentor, I feel privileged to have been able to facilitate this learning and watch the students become more confident in their financial knowledge.

Sophie Beaton

McGill University
It was great to see how responsive the teenagers were in regards to the program content.

Vicky Cheung

McGill University

Our Team



As university students who, like many others, found themselves being thrown into the world of financial independence, it wasn’t difficult for us to see the common lack of personal financial knowledge amongst students like ourselves. Further conversations and months of research made the ever growing problem of financial illiteracy among Canadian youth increasingly apparent, motivating our co-founders, Meagan Prins and Brenden McKinney, to search for a solution. This solution was manifested in the development of PennyDrops. The organization was first developed in 2014, out of Femmedere, which is a student run social enterprise at McGill University that aims to educate and support marginalized populations in Montreal. Our goal is to mandate financial literacy education nationwide and to bridge the financial literacy gap by fostering a community of shared intellectual resources.

Antoine Francoeur

Chief Executive Officer

Vera Barile

Chief Marketing Officer

Thomas B.-Charest

Chief Operating Officer

Isaac Cox

Chief Growth Officer







The demand for PennyDrops’ program is more than we could have ever anticipated and the growth opportunities are countless. If you’re interested in joining us as we pave the way to a more financially literate Canada, then you’ve come to the right place. Whether you’re a teacher, a parent, or a university student, please reach out to us for more information through the contact form below.

About Us

We are a group of university students who are passionate about effecting real change in the very communities we live in. We developed PennyDrops in order to aid in the advancement of financial literacy of Canadian youth. PennyDrops seeks to educate students on the importance of mindful spending and provides them with the skills they need to become financially independent.

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